Re: UAD LUNA is a daw
Actually this is great news. Maybe it will light a fire under Avid to finally deliver something for the $399 annual extortion fee that HD users have been paying. We're just finally getting folder tracks it seems which only catches up to what every other DAW has had for almost 5 years now. Still no ARA. Still no rapid updates as promised. Still no innovation ahead of the curve. The summing engine of LUNA is really forward thinking. Knowing UA, the implementation will be top notch. And this is just the 1.0 version. You know they'll push it forward. This may be the year I freeze my Pro Tools license. If Avid doesn't deliver, it will lose the music production segment of the market for good and only have the post community left. Maybe that's been the plan all along. Too big to fail is not a business strategy. It may work for a time, but disruptive technology eventually slays giants.
|