[mgoorevich]

Lets face the reality.
At some point you'll be able to catch a sale and get almost any PA plugin for $25. From the other hand there is no support anymore and PA ignores all your technical tickets regarding bugs e.t.c. So either you are buying a subscription or buying a license, you'll need to re-subscribe / upgrade your license for a fee in order to get newer version and maybe with fixed bugs (not always).
Similar to Pro Tools Ultimate support plan. In 3 years you save enough money for the reinstatement. The psychological aspect is often not taken into account but at the end there is no so much difference between subscription and permanent licenses.
The bad thing with this aggressive marketing is paying no attention to major technical issues.