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-   -   Digidesign and Apple not going to NAB? (https://duc.avid.com/showthread.php?t=215970)

amiller 02-14-2008 04:19 PM

Digidesign and Apple not going to NAB?
 
What's up with trade shows lately? Apple was barely there at NAMM too. I just read a quick blurb about that on my digi-dealers website. I was surprised. Digi say it ain't so! I always like getting the chance to ask questions directly, etc...

Chief Technician 02-14-2008 04:50 PM

Re: Digidesign and Apple not going to NAB?
 
Where did you read an official word on Digidesign? I don't know what Apple is doing other than they are not building a fortress on the show floor. Avid is not building a fortress either, although I do believe that Avid people will be out there to meet up with some customers.

amiller 02-14-2008 05:22 PM

Re: Digidesign and Apple not going to NAB?
 
Here

I hope you're right about that.

froyo 02-15-2008 05:46 AM

Re: Digidesign and Apple not going to NAB?
 
Hello. That article doesn't mention Digidesign NOT going, it just says Avid is not going. Now for this conversation it may be the same difference. Digidesign was always included in Avid's booth. However they may choose to have a small booth in the Audio Pavillion. I always thought it was weird that I had to go to the Video Editing Pavillion to go see Digidesign. But now that Avid will not be there, maybe they will go to the Audio Pavillion in a much smaller fashion. Anyway, I dare say they probably will not.

Apple for the last two or three trade shows (AES, NAMM) has not had a floor booth but a smaller 'demo' room where they meet with customers. I assume Avid will have something similar; a suite at one of the casinos or something like that.

In any case, can that money quote be right? 5 million for a booth that size at NAB? 5 million? Wow! At those prices maybe trade shows will not last long.

FajitaTone 02-15-2008 07:31 AM

Re: Digidesign and Apple not going to NAB?
 
Quote:



In any case, can that money quote be right? 5 million for a booth that size at NAB? 5 million? Wow! At those prices maybe trade shows will not last long.

that has to include materials for the booth, and equipment. not just the "rental" fee.

amiller 02-15-2008 08:09 AM

Re: Digidesign and Apple not going to NAB?
 
Are those "materials" made of gold?

Yeah, I could see it if those prices are accurate. Seems like an awfully large expense, and maybe weighing the benefits - it just couldn't possibly add up.

froyo 03-14-2008 02:07 PM

Re: Digidesign and Apple not going to NAB?
 
Hello. I know the suspense was killing all of you but it appears Digidesign will be at NAB. An earlier version of this page which was edited later had the words 'new additions' to our Pro Tools line, etc. I wonder if there is in fact new stuff or they are just showcasing their most recent stuff. We'll see.

Digi at NAB


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