False Avid Advertising
 

Perhaps the marketing team should try to get their customer communication right.
I got this email today

The marketing Dept:
Why Should You Upgrade to Pro Tools | HD 11?
Save up to 40% and get more advantages if you act now

Upgrade at a lower price than before—save up to 40% off previous upgrade pricing

What's really going on:
There is no Avid discount on HD 11 upgrades they are the exact same price as they were since HD 11 came out. At AES were we told that HD 8 owners could upgrade for same price as HD 9 owners then that was walked back quickly...
What's going on in all that fog in Daly City?

Re: False Avid Advertising
 

It's not false advertising... it says "up to" since the upgrade from PTHD9 or PT9+CPTK was $999 and is now $599 (40% less).

Regards,
JC

Re: False Avid Advertising
 

JC, that's not what he saying, what he saying is at AES he was told that as a ProTools HD8 owne, he can upgrade to ProTools 11 HD for 599. Whereas now, you have to have at least ProTools HD9 to get the 599 upgrade price. I have to admit I was very confused with that, as I also was ready to shell out 599 to upgrade my ProTools HD eight license. This was a secondary lisense that I also own.

My only reason for wanting to upgrade that version of ProTools, was at least I know I would always have my version of ProTools HD 10, regardless whatever was done by Avid as we go forward.

Re: False Avid Advertising
 

That is probably (?) because all PT8 HD systems would be TDM systems that cannot run PT11 at all, therefore not eligible for upgrade. In case I remember this correctly, first PT11 capable HD systems were the HDN PCI-e cards, which came with PT9

Re: False Avid Advertising
 

It is false advertising, I got an email telling me to upgrade to PT11 and save up to 60%.

I already own PT11 so how is this an upgrade? How is paying $199 to go from PT11 to PT11 a saving of up to 60%?

Re: False Avid Advertising
 

How about some incentives at least. Some people are comparing this to the Waves WUP. I've had issues with the waves model in the past but at least they give incentives.

Last week i renewed part of my WUP at a cost of $81 and they sent me a $50 e voucher. I put this towards a bundle that was discounted from $500 to $100, I got the bundle for $50.

Waves made another sale and I was happy - winners all round.

Re: False Avid Advertising
 

Waves have gotten really smart with well placed sales and pricing on products that have given me incentive to buy after resisting purchasing Waves for so many years. That and their products got a hell of a lot better too. I will never feel the need for their Mercury bundle (or whatever name they come up with for the next grandiose version) but at least I can enjoy their modeled plugs at a reasonable price. Not to mention they have been on version 9 for a few years almost.

Re: False Avid Advertising
 

Come on... EVERYONE gets the email... No big deal! PT 11 owners will pay less to get on the program, the details have just not been released yet. Licensing page is very clear.

Re: False Avid Advertising
 

I could be wrong, but I believe there was an 8.5 update that was needed to go to HDN when it first came out...

Re: False Avid Advertising
 

It can very well be my bad memory, too. Either way, some one of us is wrong :D :D :D

Seriously.

I took a quick look at PT WIKI and it says that:

...and...

So if that is correct, then IMO it should be possible to upgrade PT8HD to PT10/PT11