Originally Posted by Drew Mazurek (Post 2230764)

You can't move tracks around in other DAWs???

Originally Posted by Bill Denton (Post 2230834)

Very little directed to users, most all directed to stockholders. You'll be disappointed with the focus on investment and not users.

Do you suppose that's possibly why those talks are on the Investor Relations page?

Please tell me it's just "a momentary lapse of reason", and that you aren't really that clueless about how large corporations work and do business...

By and large, the people who invest in Avid stock probably haven't the slightest idea even what products Avid makes, and they really don't care! Oh, sure, a lot of the investors will tell you that Avid owns the Internet or it's the place where that Michael Jackson person works...you might even find quite a few who know they're a "media-oriented company". But were you to mention "Pro Tools" to one of them they would probably thank you profusely for reminding them about "Pro Tools" because they had promised to pick up some for their wife at Williams-Sonoma (they sell very high end cookware).

Louis Hernandez and his team actually are doing a pretty decent job of running Avid, despite the claims of too many of the no-nothings on this board. And since Pro Tools is one of Avid's "flagship" products, its logo might get 15 seconds in a PowerPoint compared to the 5 seconds allotted to lesser products. But if you're expecting Louis Hernandez to wax profoundly on the latest features to be added to Pro Tools, forget it...I seriously doubt he could even open the product and record one track even if everything was all set up for him.

If you really want to delve into some of this stuff, look at something important, like this...

http://files.shareholder.com/downloa...PR_-_FINAL.pdf

While it's not exactly GM or Ford numbers, three-month revenue of $142,000,000.00 US ain't exactly chicken feed. And guess what, the "mighty" Pro Tools got mentioned exactly once in that report...in the copyright acknowledgements...in type so small no one over the age of 25 can read it.

Corporate business is a whole different world...and too many here who, at best, run a small commercial studio, seem to think they're experts on the subject...

Originally Posted by deanrichard (Post 2230904)

Mine is a naïve attitude, I'm aware, but it pains me to know the tool I use to create music is being controlled by people whose mindset is strictly to please stockholders and make profit.

Originally Posted by deanrichard (Post 2230904)

...Mine is a naïve attitude, I'm aware, but it pains me to know the tool I use to create music is being controlled by people whose mindset is strictly to please stockholders and make profit.

Originally Posted by A1 (Post 2230933)

Without those stockholders or investors your artistic creation tools wouldn't exist

Originally Posted by Bob Olhsson (Post 2230909)

They need that mindset for the moment because they lost money big-time for over a decade. I'd agree with you if it were a company that had always been wildly profitable but unfortunately they aren't.

Originally Posted by Bob Olhsson (Post 2231072)

.

They are moving to a subscription model because that's what their corporate customers want both for themselves and to have a ready supply of employees who know Pro Tools. For Pro Tools HD they are now requiring all users to be on the very same support plan their corporate users have been using for years. The cost is no more than what their competition in the corporate sector charge for upgrades and support plans.

It comes down to is Avid now being greedy or were they being too generous to non-corporate users in the past? I fear there is a pretty good case to be made for the latter when you look at everything Avid does and what they have been most successful at.